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Thursday, February 23, 2012
Charting the Global Bull
Offline Promotion Strategies 101
Here's today's feature article: Offline Promotion Strategies 101
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.
· You must understand which markets the different media`s can reach.
· You must understand the demographics of the media`s consumers.
· You must understand the buying habits of the consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED
The media`s that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly.Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media`s generally cost big bucks. Given certain circumstances, the big media`s can be bought for very little money. Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours.Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising. Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a
bargain basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event. Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business. Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect
and attention. Depending on your product or service --- and always depending upon the people you employ to the task --- each method will be more suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding. Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your business. If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: "Always Low Prices, Always."Think about Ford Motors, "Quality is Job One."Think about the Visa Card, "It`s Everywhere You Want To Be."You see, these top corporations have managed to make their USP part of their branding.Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing --- after all, that is why you got into the business in the first place, isn`t it?
------------------------------------------------------------
Quote of the Day:
"Fortune favors the brave." -- Publius Terence
Sincerely,
John W Burke
http://www.johnburkelive.com
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.
· You must understand which markets the different media`s can reach.
· You must understand the demographics of the media`s consumers.
· You must understand the buying habits of the consumers reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED
The media`s that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly.Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media`s generally cost big bucks. Given certain circumstances, the big media`s can be bought for very little money. Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours.Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising. Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a
bargain basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event. Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business. Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect
and attention. Depending on your product or service --- and always depending upon the people you employ to the task --- each method will be more suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding. Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your business. If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: "Always Low Prices, Always."Think about Ford Motors, "Quality is Job One."Think about the Visa Card, "It`s Everywhere You Want To Be."You see, these top corporations have managed to make their USP part of their branding.Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing --- after all, that is why you got into the business in the first place, isn`t it?
------------------------------------------------------------
Quote of the Day:
"Fortune favors the brave." -- Publius Terence
Sincerely,
John W Burke
http://www.johnburkelive.com
Increasing Your Wealth Without Unnecessary Risk
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Prosperity & Wealth Secrets for the day- Part 8...
Dear,
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and Diversify
Today's lesson is to concentrate on Principle #8: FOCUS on a Primary Income and Diversify....
--------------------------------------------------------------------
Lesson #8 is one that I discovered the hard way. It is a simple method that will allow you to move from
survival to significance, from scarcity to abundance and prosperity.
When I was 22 years old I started my first company- on a shoestring budget. I was lucky. Within 3 months
we had grossed over $200,000 in sales... and then reality set in... expenses set in... lack of knowledge
set in... and FEAR set in. And like many of us have probably learned, FEAR can either motivate us to ACTION... or paralyze us to STOP...Well, I've always been (and probably always will be) someone motivated to move forward, so even though some of the signs we're there, I kept pushing on... My partner quit working and left me with both his and my work load. Times grew frustrating... Here I was at 22 years old and built what I would even say today was a solid foundation with over $200,000 in about
90 days... The unfortunate part is that I put all my eggs in one basket with my partner. I was young, vulnerable, influencable and before I knew it, within about 8 months our bank account was virtually empty, I was STRESSED OUT and had had ENOUGH... I'll never forget it... We were at a clients location on my
BIRTHDAY and I was reading the sports section thinking about my options... I had had enough. Even though I didn't want to. Even though my EGO was holding me back from getting a J.O.B. I made a decision, that it was time to regroup. I closed the newspaper, walked over to my partner and said goodbye... then walked over to our CLIENT and wished him well... It was one of those CRUCIAL moments that happen in our lifetime where we define the moment or it defines us... I share this story with you because I have met many people in the business world, who get so hung up on being there own boss they never get the chance to move from getting by (survival) to a life of significance. Granted... taking that job, was a humbling experience. It was NOT what I was really excited to do. However, I knew from my sports background that we've got to go back to the fundamentals. We've got to have a BASE to build from. We've got to have the FOUNDATION in place to EXPAND from. For me, I had to LET GO to let it GROW- my DREAM that is. I only worked that JOB for about a year before I ventured back to doing my own thing because I had gotten things back in order to BUILD FROM- Today, I would share with anyone starting off with a DREAM of their own thing to maintain a PRIMARY SOURCE of income until their BUSINESS is netting them what the primary source of income is bringing in.
The PRIMARY INCOME gives us the stability, structure and foundation to make SOUND decisions from an abundant place instead of a place of scarcity and survival. Once the stability is there- and especially mentally- then it's time to DIVERSIFY...
Allow the seeds of prosperity to grow.... allow them to go deep... allow the roots to build... and when you have a tree that would likely grow with or without you (or with minimal maintenance) NOW is the time to plant more seeds... The seeds of an incredible future. The seeds of PROSPERITY. The seeds of ABUNDANCE. You deserve it. You are an expert at something. Take the time to USE your expertise to GROW your DREAM and BUILD the FUTURE you deserve.
Until next time....
Make it a great day!
Blessings,
Dan Kuschell
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and Diversify
Today's lesson is to concentrate on Principle #8: FOCUS on a Primary Income and Diversify....
--------------------------------------------------------------------
Lesson #8 is one that I discovered the hard way. It is a simple method that will allow you to move from
survival to significance, from scarcity to abundance and prosperity.
When I was 22 years old I started my first company- on a shoestring budget. I was lucky. Within 3 months
we had grossed over $200,000 in sales... and then reality set in... expenses set in... lack of knowledge
set in... and FEAR set in. And like many of us have probably learned, FEAR can either motivate us to ACTION... or paralyze us to STOP...Well, I've always been (and probably always will be) someone motivated to move forward, so even though some of the signs we're there, I kept pushing on... My partner quit working and left me with both his and my work load. Times grew frustrating... Here I was at 22 years old and built what I would even say today was a solid foundation with over $200,000 in about
90 days... The unfortunate part is that I put all my eggs in one basket with my partner. I was young, vulnerable, influencable and before I knew it, within about 8 months our bank account was virtually empty, I was STRESSED OUT and had had ENOUGH... I'll never forget it... We were at a clients location on my
BIRTHDAY and I was reading the sports section thinking about my options... I had had enough. Even though I didn't want to. Even though my EGO was holding me back from getting a J.O.B. I made a decision, that it was time to regroup. I closed the newspaper, walked over to my partner and said goodbye... then walked over to our CLIENT and wished him well... It was one of those CRUCIAL moments that happen in our lifetime where we define the moment or it defines us... I share this story with you because I have met many people in the business world, who get so hung up on being there own boss they never get the chance to move from getting by (survival) to a life of significance. Granted... taking that job, was a humbling experience. It was NOT what I was really excited to do. However, I knew from my sports background that we've got to go back to the fundamentals. We've got to have a BASE to build from. We've got to have the FOUNDATION in place to EXPAND from. For me, I had to LET GO to let it GROW- my DREAM that is. I only worked that JOB for about a year before I ventured back to doing my own thing because I had gotten things back in order to BUILD FROM- Today, I would share with anyone starting off with a DREAM of their own thing to maintain a PRIMARY SOURCE of income until their BUSINESS is netting them what the primary source of income is bringing in.
The PRIMARY INCOME gives us the stability, structure and foundation to make SOUND decisions from an abundant place instead of a place of scarcity and survival. Once the stability is there- and especially mentally- then it's time to DIVERSIFY...
Allow the seeds of prosperity to grow.... allow them to go deep... allow the roots to build... and when you have a tree that would likely grow with or without you (or with minimal maintenance) NOW is the time to plant more seeds... The seeds of an incredible future. The seeds of PROSPERITY. The seeds of ABUNDANCE. You deserve it. You are an expert at something. Take the time to USE your expertise to GROW your DREAM and BUILD the FUTURE you deserve.
Until next time....
Make it a great day!
Blessings,
Dan Kuschell
Prosperity & Wealth Secrets for the day- Part 7...
Dear,
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and then Diversify
Today's focus is to concentrate on Principle #7: Patience....
--------------------------------------------------------------------
It was 5:30 am on a brisk morning and I sat on my back porch listening to the breeze come off the lake, the quiet calm of the day beginning, birds chirping and the ducks playing...
It was another start to an incredible day. Each morning, I'm reminded of the value of patience,tranquility, and peace...
Whatever your background, it's important to realize that in order to reap the rewards of a fruitful life, we've got to have the right foundation... Whether it's a building, a relationship, a business, your career, or your life, the foundation is critical for massive results.
In the heat of our hustle and bustle with all the possible distractions that overtake us, it's always nice to put things in perspective... It seems that so many people today want the "Jack and the Beanstalk" success story.
My experience has taught me that there is a critical skill that separates those who achieve weal.th, abundance and prosperity from those who don't. It's a skill that is learned. It isn't taught in grade school. It isn't taught in math, and you won't find it in your physics class or even in English lit. It is a skill that is learned. It is a skill that seems to have been lost in our society... It takes practice and it is the quiet calm of "patience". Unfortunately for most of us, we've been brought up in a society that we... "... feed a man a fish we feed him for a day..." however the skill we're talking about is one that "... teach him how to fish, you feed him for a life." Our educational system teaches: Go to work, get paid, don't go to work, don't get paid...It was the farmer of yesteryear, that lived the principle we're talking about living... We can learn a lot from the farmer who plants his tomato seed. If your goal is to have a fully grown tomato plant (prosperous life) that gives you tomatoes for years and years, it's important to have patience...If you plant a seed today, it requires that you water it, pull the weeds, and that you give it sunlight and nourishment. Does the farmer who plants a seed today, expect a full crop by next Friday????? The farmer knows that the foundation is critical... the roots determine the results... Here are a few lessons on patience from the successful farmer...
1. We've got to plant a lot of seeds to have some of them grow.
Not all the seeds we plant grow to be our best crop. The more seeds you plant, the better chance you have to get the crop you want.
2. Plant your seeds in the right place.
If you plant your seeds in the wrong place, no matter how great of a farmer you might be, you won't get the crop you're looking for.
3. You need deep roots.
The deeper the roots the better the result. One skinny root, no matter how deep it goes is unstable and insecure. If a storm comes along with one skinny root, the crop will get ripped apart. Deep, strong roots that spread out are critical for your crop. If a strong wind or a storm comes through, with deep, strong roots your crop can withstand the storm...
4. Pull the weeds.
Weeds can destroy your seeds and crops -- especially in the beginning... Successful farmers are aware of the weeds that can spread like wildfire. It takes no effort to get weeds. It takes awareness to know how the weeds can take over your crop and more importantly a good farmer does a lot of work to protect the land and the crop from weeds. The farmer knows that weeds will come and when they do, it's easy to handle them because of preparation.
5. Specialize and cycle.
Not all soils are appropriate for all seeds and crops. A good farmer realizes what works well in a particular soil, and maximizes their opportunity by planting their best seeds in the soil. A good farmer knows that the soil needs to be "cycled" otherwise their land becomes worthless.
A good farmer can cycle and reap the rewards of their labor by planting plenty of seeds in the right soil, watering it, pulling the weeds, and then maximizing their opportunity... The successful farmer understands that there are many components to a great crop-- some which they control and some they don't. The successful farmer knows that a key ingredient that separates them from the "wannabe's" of the world is the quality of PATIENCE.
What can you learn from the farmer????
Here are a few keys for today: Take a few minutes and imagine that you're a farmer...Imagine that you've been given the task of developing a massive crop- your goals- Take some time to plan for your incredible crop...
What kind of a crop are you wanting to grow???
What are your goals?
What would have to happen in order for you to achieve it? What contacts, resources, and tools would you
need to attract to reach your goals?
What are the potential obstacles that you need to overcome that could stand in your way- temporarily and long term?
Who else can you learn from that can help you get through and to your goals faster?
What special talents and gifts do you possess that you're not using right now?
If money weren't an issue, what would you do with your time for you and your family?
----------------------------------------------------------------------
Prosperity Secret: Take small steps each day to get closer to your goal...
----------------------------------------------------------------------
It's time to reap the rewards of your successful "farm"...
You deserve it. You live it. You know it. Instinctively you posses the qualities to get what you want...
Together we can show you how to get it faster...
If you'd like other simple ideas to attract Prosperity, Wealth and Abundance I've got a spe.cial offer available for you.
Until next time....
Make it a great day!
Blessings,
Dan Kuschell
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and then Diversify
Today's focus is to concentrate on Principle #7: Patience....
--------------------------------------------------------------------
It was 5:30 am on a brisk morning and I sat on my back porch listening to the breeze come off the lake, the quiet calm of the day beginning, birds chirping and the ducks playing...
It was another start to an incredible day. Each morning, I'm reminded of the value of patience,tranquility, and peace...
Whatever your background, it's important to realize that in order to reap the rewards of a fruitful life, we've got to have the right foundation... Whether it's a building, a relationship, a business, your career, or your life, the foundation is critical for massive results.
In the heat of our hustle and bustle with all the possible distractions that overtake us, it's always nice to put things in perspective... It seems that so many people today want the "Jack and the Beanstalk" success story.
My experience has taught me that there is a critical skill that separates those who achieve weal.th, abundance and prosperity from those who don't. It's a skill that is learned. It isn't taught in grade school. It isn't taught in math, and you won't find it in your physics class or even in English lit. It is a skill that is learned. It is a skill that seems to have been lost in our society... It takes practice and it is the quiet calm of "patience". Unfortunately for most of us, we've been brought up in a society that we... "... feed a man a fish we feed him for a day..." however the skill we're talking about is one that "... teach him how to fish, you feed him for a life." Our educational system teaches: Go to work, get paid, don't go to work, don't get paid...It was the farmer of yesteryear, that lived the principle we're talking about living... We can learn a lot from the farmer who plants his tomato seed. If your goal is to have a fully grown tomato plant (prosperous life) that gives you tomatoes for years and years, it's important to have patience...If you plant a seed today, it requires that you water it, pull the weeds, and that you give it sunlight and nourishment. Does the farmer who plants a seed today, expect a full crop by next Friday????? The farmer knows that the foundation is critical... the roots determine the results... Here are a few lessons on patience from the successful farmer...
1. We've got to plant a lot of seeds to have some of them grow.
Not all the seeds we plant grow to be our best crop. The more seeds you plant, the better chance you have to get the crop you want.
2. Plant your seeds in the right place.
If you plant your seeds in the wrong place, no matter how great of a farmer you might be, you won't get the crop you're looking for.
3. You need deep roots.
The deeper the roots the better the result. One skinny root, no matter how deep it goes is unstable and insecure. If a storm comes along with one skinny root, the crop will get ripped apart. Deep, strong roots that spread out are critical for your crop. If a strong wind or a storm comes through, with deep, strong roots your crop can withstand the storm...
4. Pull the weeds.
Weeds can destroy your seeds and crops -- especially in the beginning... Successful farmers are aware of the weeds that can spread like wildfire. It takes no effort to get weeds. It takes awareness to know how the weeds can take over your crop and more importantly a good farmer does a lot of work to protect the land and the crop from weeds. The farmer knows that weeds will come and when they do, it's easy to handle them because of preparation.
5. Specialize and cycle.
Not all soils are appropriate for all seeds and crops. A good farmer realizes what works well in a particular soil, and maximizes their opportunity by planting their best seeds in the soil. A good farmer knows that the soil needs to be "cycled" otherwise their land becomes worthless.
A good farmer can cycle and reap the rewards of their labor by planting plenty of seeds in the right soil, watering it, pulling the weeds, and then maximizing their opportunity... The successful farmer understands that there are many components to a great crop-- some which they control and some they don't. The successful farmer knows that a key ingredient that separates them from the "wannabe's" of the world is the quality of PATIENCE.
What can you learn from the farmer????
Here are a few keys for today: Take a few minutes and imagine that you're a farmer...Imagine that you've been given the task of developing a massive crop- your goals- Take some time to plan for your incredible crop...
What kind of a crop are you wanting to grow???
What are your goals?
What would have to happen in order for you to achieve it? What contacts, resources, and tools would you
need to attract to reach your goals?
What are the potential obstacles that you need to overcome that could stand in your way- temporarily and long term?
Who else can you learn from that can help you get through and to your goals faster?
What special talents and gifts do you possess that you're not using right now?
If money weren't an issue, what would you do with your time for you and your family?
----------------------------------------------------------------------
Prosperity Secret: Take small steps each day to get closer to your goal...
----------------------------------------------------------------------
It's time to reap the rewards of your successful "farm"...
You deserve it. You live it. You know it. Instinctively you posses the qualities to get what you want...
Together we can show you how to get it faster...
If you'd like other simple ideas to attract Prosperity, Wealth and Abundance I've got a spe.cial offer available for you.
Until next time....
Make it a great day!
Blessings,
Dan Kuschell
Monday, February 20, 2012
Prosperity & Wealth Secrets for the day- Part 4...
Dear,
Wealth Building Secrets for the Day!
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and then Diversify
Today's focus is to concentrate on Principle #4: Look for Risk!
--------------------------------------------------------------------
Because of our education system, we have been taught that the key to success is to go to school, get good grades and then get in a big company with stability, security and...benefits.
Although that "system" may have worked for people like our grandparents, its not as effective today, unless you have a plan to back it up. Do you know that the average person will likely change careers 5 times in the course of their lifetime? "Careers" not just jobs. Think about this. How many people do you know that have
a degree in one field of education, and are working in a completely different field than they got their degree in? Things are different for our generation today! Social security likely won't exist for most of us at retirement age-- and or it will be dramatically altered to affect us...
What does this mean for us?
The key is to MAINTAIN a primary income source and DEVELOP a sideline business. Because of technology today we can get things done much faster than ever before and turn our hobby, skill, or talent into a business...My highest recommendation is when evaluating an opportunity instead of our initial instinct which says: "What's the RISK if I do this?" take another look and ask, "What's the RISK if I don't?" Over 95% of people at the age of 65 will either be dead or dead broke- relying on friends, family, or the government
to take care of them...What skill do you have that you could turn into a sideline business? What talent could you share with other companies, organizations, that could help increase their income or save them m@ney?
When we look at what people refer to as their ASSETS and LIABILITIES on a balance sheet, why not take this one step further and take our own personal inventory of "intangible" ASSETS...
What are you good at? What are your TALENTS and STRENGTHS?
When you look at sports, two athletes given the same physical skills, the mental game is the most important of tools...What are your "intangible" ASSETS, gifts, talents and abilities that you could use to JUMP START your career and a possible second stream of income? "Getting started" is typically the hardest place to be for someone, and yet the MOST IMPORTANT STEP. So many people we've studied get hung up on the little things. One of my favorite books, "Don't Sweat The Small Stuff And It's All Small Stuff" really addresses the ISSUE...
---------------------------------------------------------------------
If you knew you couldn't fail, what would you do???
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Take the steps necessary to take ACTION! One of the common misconceptions of most people is that "I
must know EVERYTHING before I get started". This is one of the greatest LIES in business today! Lee Iaccoca was famous for a saying, "The single greatest factor that has cost our country BILLIONS of dollars, hasn't been bad decision, it's been INDECISION." Analysis creates paralysis. As an ex-baseball coach, I found that the kids we worked with would learn more in 10 minutes in the batting cage than ever reading about it, studying, or evaluating it.
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What would you do if you knew you couldn't fail????
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Get out of the bleachers of reading the "program" featuring all the other athletes on the field... It's time to get on the field and play. Like those kids, you'll likely learn more in 10 minutes on the field than thinking,
talking or reading about it. Get a SIMPLE plan and go for it!!!Speaking of Plans... Register for our upcoming FR.EE TeleTraining by visiting:
http://www.prosperitybasedliving.com/tele/register.htm
AND if you're READY to go to the NEXT LEVEL right away...Take advantage of a confidential one on oneconsultation to show you how to increase your in.come,profits and bottom line! Get the details by visiting:
http://www.prosperitybasedliving.com/pp-app/protege-app.htm
The fact is, the American Dream is available for those who simply DO the little things it takes to go to the next LEVEL. It's available for those who take action. Do you think that Donald Trump looks at just the RISK or COST, or does he focus on the RETURN. Is he stalled in the evaluation process or is he busy DOING IT?Start "thinking" like wealthy people and you'll likely get what WEALTHY people have....
We've developed an incredible RESOURCE to help you to get the EDGE on your competition and literally put you in the top 1% of your field. Who Else Wants the Success Secrets of The Masters? Brian Tracy, Mark Victor Hansen, Tom Hopkins, Zig Ziglar and more...
Is this your year?Get the details now at:
http://www.prosperitybasedliving.com/order.htm
Until next time...Make it a great day!
Blessings,
Dan Kuschell
Wealth Building Secrets for the Day!
Again here is a review of the 8 keys and your LESSON for the day...
#1: OWN your own business .
#2: Commit to SPECIALIZED KNOWLEDGE
#3: Discipline Yourself to SAVE
#4: Look for RISK
#5: Become a PROBLEM seeker
#6: Do what you LOVE to do
#7: PATIENCE
#8: FOCUS on a Primary Income and then Diversify
Today's focus is to concentrate on Principle #4: Look for Risk!
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Because of our education system, we have been taught that the key to success is to go to school, get good grades and then get in a big company with stability, security and...benefits.
Although that "system" may have worked for people like our grandparents, its not as effective today, unless you have a plan to back it up. Do you know that the average person will likely change careers 5 times in the course of their lifetime? "Careers" not just jobs. Think about this. How many people do you know that have
a degree in one field of education, and are working in a completely different field than they got their degree in? Things are different for our generation today! Social security likely won't exist for most of us at retirement age-- and or it will be dramatically altered to affect us...
What does this mean for us?
The key is to MAINTAIN a primary income source and DEVELOP a sideline business. Because of technology today we can get things done much faster than ever before and turn our hobby, skill, or talent into a business...My highest recommendation is when evaluating an opportunity instead of our initial instinct which says: "What's the RISK if I do this?" take another look and ask, "What's the RISK if I don't?" Over 95% of people at the age of 65 will either be dead or dead broke- relying on friends, family, or the government
to take care of them...What skill do you have that you could turn into a sideline business? What talent could you share with other companies, organizations, that could help increase their income or save them m@ney?
When we look at what people refer to as their ASSETS and LIABILITIES on a balance sheet, why not take this one step further and take our own personal inventory of "intangible" ASSETS...
What are you good at? What are your TALENTS and STRENGTHS?
When you look at sports, two athletes given the same physical skills, the mental game is the most important of tools...What are your "intangible" ASSETS, gifts, talents and abilities that you could use to JUMP START your career and a possible second stream of income? "Getting started" is typically the hardest place to be for someone, and yet the MOST IMPORTANT STEP. So many people we've studied get hung up on the little things. One of my favorite books, "Don't Sweat The Small Stuff And It's All Small Stuff" really addresses the ISSUE...
---------------------------------------------------------------------
If you knew you couldn't fail, what would you do???
---------------------------------------------------------------------
Take the steps necessary to take ACTION! One of the common misconceptions of most people is that "I
must know EVERYTHING before I get started". This is one of the greatest LIES in business today! Lee Iaccoca was famous for a saying, "The single greatest factor that has cost our country BILLIONS of dollars, hasn't been bad decision, it's been INDECISION." Analysis creates paralysis. As an ex-baseball coach, I found that the kids we worked with would learn more in 10 minutes in the batting cage than ever reading about it, studying, or evaluating it.
---------------------------------------------------------------------
What would you do if you knew you couldn't fail????
---------------------------------------------------------------------
Get out of the bleachers of reading the "program" featuring all the other athletes on the field... It's time to get on the field and play. Like those kids, you'll likely learn more in 10 minutes on the field than thinking,
talking or reading about it. Get a SIMPLE plan and go for it!!!Speaking of Plans... Register for our upcoming FR.EE TeleTraining by visiting:
http://www.prosperitybasedliving.com/tele/register.htm
AND if you're READY to go to the NEXT LEVEL right away...Take advantage of a confidential one on oneconsultation to show you how to increase your in.come,profits and bottom line! Get the details by visiting:
http://www.prosperitybasedliving.com/pp-app/protege-app.htm
The fact is, the American Dream is available for those who simply DO the little things it takes to go to the next LEVEL. It's available for those who take action. Do you think that Donald Trump looks at just the RISK or COST, or does he focus on the RETURN. Is he stalled in the evaluation process or is he busy DOING IT?Start "thinking" like wealthy people and you'll likely get what WEALTHY people have....
We've developed an incredible RESOURCE to help you to get the EDGE on your competition and literally put you in the top 1% of your field. Who Else Wants the Success Secrets of The Masters? Brian Tracy, Mark Victor Hansen, Tom Hopkins, Zig Ziglar and more...
Is this your year?Get the details now at:
http://www.prosperitybasedliving.com/order.htm
Until next time...Make it a great day!
Blessings,
Dan Kuschell
02/15/12 Alert: It Begins with a Stall
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